High-Performance
Unscented. Uncompromising.
EWG VERIFIED™ safe and powerful enough to break down sweat and odor-causing residue trapped deep in fabrics to restore freshness - without heavy fragrances or harsh chemicals. Nonaste Pure Clean provides a hypoallergenic and fragrance-free laundry detergent perfect for anyone with sensitivities. It’s enzyme-powered, super concentrated, color safe and works in any water temperature or condition.
Enzyme Power
Eco-Friendly
Non-Toxic
Biodegradable Ingredients
Fabric & Color Safe
High-Efficiency
Low-Suds
You sweat it out. We get it out.
We created Nonaste (no NASTY) to work as hard as we do, using high performance formulas to tackle the toughest smells caused by sweat and residue in activewear.
Specially Formulated
Combines enzymes and planet-safe surfactants to remove odors, clean deeply, and restore fabrics.
Our Difference
Ordinary detergents fail to remove bacteria and grime at the source, perfuming odors for a short time while the build-up remains. Nonaste destroys dirt and oil and rinses them away for a deep, powerful clean.
Restores Activewear
Nonaste leaves no nasty residue behind, restoring fabric's moisture-wicking capabilities and increasing the lifespan of your gear.
Earth Friendly
We deploy plant-based and regenerative ingredients to handle the dirty work across our product lines, reducing environmental damage to aquatic ecosystems on our planet.
real clean for real people
Tough on odor. Gentle on fabrics.
Overall rating: 4.9333334 / 5 from 15 reviews.
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"I brought this laundry detergent with me on a family trip, didn't tell my parents I was using a new brand of laundry detergent, and when the laundry was done both of my parents commented on how they loved the feeling of the clothes and how pure the smell was. I told them I used new laundry detergent and they immediately asked what the brand was! Laundry came out squeaky clean AND it impressed my parents! 10/10 recommend this product."
"I have struggled for YEARS to get the sweat smell out of my boyfriend's gym and hiking gear. I've tried every natural product on the market. Nonaste is a game changer and left the clothes smelling fresh and actually clean. I never thought that I could find an all natural, fragrance free product that works this well. I'm blown away!!"
"In the before No Naste days, I just threw my clothes away (probably too soon) when they got stinky after the gym or hot yoga. No Naste is miraculous. Clothes that used to smell no longer do. I'm a repeat customer"
"I love the clean scent and how well this product dissolves sweat and stains on my clothes. I am a very active person and have been looking for a detergent that actually works on my workout clothing. Thanks so much no-naste!"
"The high performance pure clean laundry detergent is really effective! We have used it for our customers in store who use our try-on socks- my team and I have noticed a difference in the "smellies" when we have to wash our socks. If you are active, work on your feet, and move, this detergent will keep your clothes fresh- no fragrance for sensitive skin too."
"I’ve been struggling for months to get the strong floor cleaner smell out of my work clothes. I mop regularly as part of my job, and no matter how many times I washed my clothes, that lingering chemical scent would stick around. I’ve tried everything and nothing has worked. But this detergent changed the game. From the very first wash, I noticed a huge difference. I can’t recommend this enough."
"OMG it worked!! I have tried several sports detergents but they all still left my yoga gear smelling funky. Nonaste took it out completely after 2 washes. My clothes are like new!"
"Nonaste is a remarkable odor eliminator, scoring a perfect 5/5 in my book. It impressively eradicates odors, leaving a long-lasting freshness that doesn't require frequent reapplication. We choose since it's all-natural, non-toxic and we needed something safe for pets and children. We used the product in both homes and cars. Final verdict... must-have that excels in every aspect."
"I’ve tried Oxyclean, Arm & Hammer, Tide, you name it. This is the ONLY detergent that not only gets the nasty smell out of my yoga clothes but also does NOT irritate my skin like some others do!"
"Leaves my workout clothes smelling fresh and clean. Great stuff!"
Pure Clean Laundry Detergent
EWG VERIFIED™ safe and powerful enough to break down sweat and odor-causing residue trapped deep in fabrics to restore freshness - without heavy fragrances or harsh chemicals. Nonaste Pure Clean provides a hypoallergenic and fragrance-free laundry detergent perfect for anyone with sensitivities. It’s enzyme-powered, super concentrated, color safe and works in any water temperature or condition.
