Nonaste, a brand like no other

At Nonaste, we’re all about the sweat, but not the stink. Born from the realization that traditional detergents just weren’t cutting it for our active lifestyles, we set out to create a solution that could truly tackle the toughest odors. Whether it’s post-workout gear, pet messes, or everyday grime, we believe you deserve a product that works as hard as you do—without compromising on eco-friendliness.

Our mission? To bring you high-performance cleaning products that are tough on odors but gentle on the planet. We’re not just in the business of cleaning; we’re here to make your life easier, fresher, and a little less stinky.

We’re a small but mighty team, driven by a passion for innovation, quality, and sustainability. Every bottle we create is a promise of effectiveness, safety, and responsibility, because we believe in a world where clean means clean—no nasty chemicals, no nasty smells, no nasty anything.

Join us on our journey to say goodbye to the stinky and hello to the fresh. Together, we can sweat it out and get it out.

We’re proud to be a brand that’s trusted by athletes, pet parents, and eco-conscious consumers across the country. And we’re just getting started.

Our Values

• Eco-Friendly: We care deeply about the planet, which is why all our products are biodegradable, chemical-free, and formulated with sustainable ingredients.
• Effective: Our products don’t just mask odors—they eliminate them, giving you a true clean that lasts.
• Quality: We never cut corners. Every product is meticulously crafted to ensure it meets our high standards of effectiveness and safety.

Why Nonaste?

Because you deserve more from your cleaning products. More effectiveness, more safety, more care for the environment. With Nonaste, it’s not just about getting things clean—it’s about doing it right.

Sustainability

Our Commitment to Sustainability – At Nonaste, sustainability isn’t just a box we check—it’s the core of who we are. Every choice we make, from the ingredients in our products to the way we package them, is driven by our love for the planet. We believe that a cleaner world starts with smarter, greener choices, and we’re here to lead the charge in eco-friendly cleaning.

Earth-Friendly Formulas

We’ve crafted our products with biodegradable, plant-based ingredients that kick odors to the curb while being kind to the environment. No harsh chemicals here—just safe, effective cleaning that keeps your home and waterways free from nasties. When you choose Nonaste, you’re choosing a clean that’s as good for you as it is for the planet.

Sustainable Packaging

We know it’s not just what’s inside that matters. That’s why our packaging is made from recyclable materials, and we’re always pushing to reduce our environmental footprint even more. We keep things local by formulating our products and packaging in the same city, cutting down on unnecessary transportation and keeping our carbon footprint in check. Plus, our concentrated formulas mean less plastic and less waste—because doing good shouldn’t mean doing more.

Continuous Improvement

For us, sustainability is a journey, not a finish line. We’re always looking for new ways to step up our game, whether it’s finding even more sustainable ingredients, cutting down on water use, or coming up with innovative packaging solutions. We’re in it for the long haul, committed to making a positive impact every step of the way.

Join Us on the Journey

We believe that little changes add up to big results. When you choose Nonaste, you’re not just getting top-notch cleaning products—you’re backing a brand that’s all about protecting our planet. Let’s make sustainability a part of everyday life, together.

Meet The Team

Andy Voggenthaler

CEO/Co-Founder

Andy brings expertise in brand/product development and strategic partnerships, having developed long-term licensing and business ventures for many blue-chip companies including General Motors, Nabisco, Hang Ten, DuPont-Teflon, Pebble Beach, and AIG. As an endurance athlete for over 25 years, including competing in the Ironman World Triathlon Championships in Kona, Hawaii, Andy has a passion for sport and giving back to the community. In 2012 Andy created a revolutionary company in endurance sports providing the only in-race first aid organization in the world caring for millions of people and saving lives. Check out Race Guards at: www.RaceGuards.org

Juergen Stark

Co-Founder

Juergen brings a wealth of experience, knowledge, and guidance to Team Nonaste in an advisory capacity. The current CEO and Chairman of the board for Turtle Beach Corporation – the world’s leading gaming headset and audio accessory brand. Previously, Juergen served as the Chief Operating Officer of Motorola Mobility, a multi-billion-dollar mobile devices business, CEO of Centerpost Corporation, a technology company he co-founded, and principal with McKinsey & Company. Outside of work, you can find Juergen in the hot yoga studio, playing golf, road cycling, or piloting a Cirrus over the Southern Californian skies.

Jennifer Cardenas

Chief Marketing Officer

Jennifer brings over 20 years of experience in entertainment, tech, and streaming TV. Known for her innovative marketing campaigns, Jennifer has driven significant growth and engagement for top brands like Wurl, Ultimaker, Lifetime, and Showtime. She led the successful $430MM sale of Wurl to Applovin in 2021 and boosted Ultimaker's sales leads and brand awareness by 50% and 25%, respectively. Jennifer's expertise in B2B and B2C marketing, brand development, and strategic communications makes her an invaluable asset to Nonaste, where she is dedicated to enhancing our brand presence and driving our growth.