About

Our Story

Our brand was born out of determination.

We’re all about the sweat— not the stink.

In fact, our AHA! moment happened in a hot yoga class where we experienced the overpowering odor of a neighbor's gear and vowed to find a solution for lingering odors in activewear,

That’s why we created Nonaste (no NASTY).

Our innovative technology uses the power of specific enzymes that work as hard as we do to break down the bacteria causing those stubborn smells at the source for a deep clean.

No repeat cleaning. No second guessing.

It worked so well, we expanded to a full line of solutions powered by natural enzymes and biodegradable surfactants to eliminate odors on contact and keep them away.

Say no to nasty odors

Our Values

Clean without compromise.

Effective

Nonaste products don’t just mask odors—they eliminate them, leaving no nasty anything behind. Our proprietary formulas are powerful, yet preserve fabrics and protect sensitive skin, so you make no tradeoffs and have no reason to second guess the results.

Earth Friendly

We care deeply about the planet, and sustainability is central to who we are. That’s why we’ve crafted earth-friendly formulas with non-toxic, biodegradable ingredients that kick odors to the curb without harming our environment or waterways.

High Quality

We don’t cut corners in life and we apply that same philosophy to meticulously crafting every product to meet our high standards of effectiveness and safety. In fact, if you aren’t satisfied return the unused portion to get a 100% refund. No questions asked.

Always Improving

We know this isn't the finish line. We’re constantly look for new ways to step up our game, from cutting down on unnecessary transportation to exploring innovative packaging solutions that reduce waste and keep our carbon footprint in check.

Enzymes, or biological proteins, break down and digest large, complex stain and odor molecules into smaller pieces, so they are easy to remove.

Surfactants, or cleaning agents, are derived from renewable resources to break the surface tension and attach to oil and dirt, so they are lifted and rinsed away.

Natural bacteria are specifically cultured to create odor-and stain-removing enzymes to provide long lasting results.

Proprietary odor encapsulating technology is naturally derived from renewable castor oil to instantly trap and remove odor on contact.

Lasting Benefits

Eco-Friendly

Biodegradable ingredients are low-to-no toxicity so they degrade quickly into harmless compounds, reducing environmental damage to aquatic ecosystems and our Earth.

Lasting Benefits

Odor Elimination

Natural enzymes target and eradicate odor-causing bacteria at the source while proprietary technology encapsulates odor to ensure instant elimination.

Lasting Benefits

Odor Prevention

Enzyme-producing bacteria continue to work as a powerhouse to prevent odors from returning, ensuring lasting freshness.

Effective

Earth Friendly

High Quality

Always Improving

Natural Enzymes

Biodegradable Surfactants

Beneficial Bacteria

Odor Encapsulators